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Mirror (Defunct 2023)

Defunct Fitness · Defunct (lululemon)
F

Critical (F) — Performance Grade

Mirror was the connected at-home mirror fitness platform. Acquired by lululemon for $500M in 2020. Mirror brand discontinued 2023 (lululemon Studio rebrand), then full shutdown 2024. Cautionary example of connected-fitness consumer economics.

18
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Data Accuracy
F
Behavior Change
F
Friction / Adherence
F
Cost-to-Outcome
F
Privacy / Data Posture
F
/ Key Events & Disclosures

Timeline & positioning.

  • Founded 2016
  • Lululemon acquisition Jun 2020 ($500M)
  • Mirror brand discontinued 2023
  • Full shutdown 2024

/ Best for

Not relevant. Cautionary example.

/ Watch out for

Mirror's collapse demonstrated connected-fitness consumer economics challenges post-pandemic. Mirror hardware now bricked for many users.