/ Performance Index / Onnit (Acquired)

Onnit (Acquired)

Supplement · Restructured · Unilever (acquired 2021)
B-

Good (B-) — Performance Grade

Onnit (Aubrey Marcus founder) was acquired by Unilever 2021. Original product lineup (Alpha BRAIN, Shroom Tech) continues but operational integration with Unilever has materially changed brand positioning.

75
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Data Accuracy
B
Behavior Change
B
Friction / Adherence
B+
Cost-to-Outcome
B
Privacy / Data Posture
B
/ Key Events & Disclosures

Timeline & positioning.

  • Founded 2010
  • Aubrey Marcus founder
  • Unilever acquisition 2021
  • Operational integration

/ Best for

Existing Onnit product users; verify current product formulation alignment.

/ Watch out for

Brand positioning materially changed post-Unilever. Verify product reviews and formulation.